MD Skincare®

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Custom software increases efficiency and thereby increases revenues from 40K to 100 Mill. Now that’s acceleration.

A custom data management system brought crucial data into a form where it could be seen and used. Data-driven decision-making then led to success.

When Clevertech was introduced to MD Skincare, the young, modest company was selling a single product, the Alpha Beta Peel. Dr. Dennis Gross operated out of his Upper Eastside office, his website grossing around $40,000 a year, and was just beginning to market his product through retail and independent sales representatives. As MD Skincare continued to grow, their method of operation became an obstacle: it was time-consuming and prone to error.

Orders were faxed to the warehouse, whose operators would key in the orders and ship them out. This paper system and double entry of data produced many mistakes. In addition, the flow of information was stymied. The salesmen did not know when orders would be leaving the warehouse; customers could not know when they would receive their product. Reporting arrived monthly in the form of a UPS envelope filled with paper. The entire process obscured data that is crucial in running a smooth operation.

Acting not only as a technological consultant, but also as the financial officer, Clevertech implemented a new website for MD Skincare. The new site enabled the sales reps to enter orders electronically and integrated incoming orders and outgoing shipments, creating a complete and steady flow of information. Reporting was done in real time, available in a variety of formats online, allowing the company to constantly keep a finger on the pulse of the supply chain and the financials. The system provided MD Skincare with the necessary features for running a large enterprise, while maintaining the flexibility of a small, nimble startup.

If you like what you see, take a few minutes to tell us about your project and Clevertech will be in touch and deliver a well thought out plan.