How Often is Too Often?
Kuty - 1st July 2016
Clients want to feel in control. If they need information, they don’t want to go trawling through a website to find it; they want direct contact with their business partners and a swift and relevant response.
Yet too many companies today let their clients down when it comes to communication. Only 29 percent of B2B customers feel engaged with their partners. And a low engagement rate can have dramatic consequences, as unengaged customers are liable to take their business elsewhere.
While it might sound like notification hell, sharing information frequently with clients and empowering them to correspond with you at any time will keep them from feeling left in the dark.
By Kuty Shalev
Read the full article here.